Paperless Pipeline had a strong product, but acquisition, website conversion, sales conversations, and revenue reporting lived in separate loops. The work was to connect those loops to a clearer buyer journey and a more useful operating view.
I own the live buyer conversation while continuing to build the system around it: rebuilt the marketing site in Lovable, moved AEO from 33 to 98, shipped conversion tools, built revenue intelligence views, turned call feedback into traceable voice-of-customer evidence, and added an on-demand demo path.
Start with the buyer, then make the system legible. I run demos, close business, audit the site as an AI crawler reads it, map acquisition and conversion in GA4, build views for pipeline, forecast, trial-to-paid, usage, and churn, and use call evidence to prioritize the next build.
Post-launch period compared with Apr 13–Jun 16, 2026